Digital Marketing looks like an easy task, but not everyone can understand these tactics. Even a technically savvy person needs a lot of research and analysis to identify the strategies for the market to stand out on the website. So let’s understand different techniques to earn quality web traffic your website deserves and boost its needs.
Many of us feel SEO, SMO, SEM, SMM are the same with slight differences. But this is not true, every marketing technique has its own significance.These four terms are often used alongside each other. Generally some marketers get confused between SEO and SMO and few between SMO and SMM. They have various similarities between each other but big differences exist among them. So let’s check out on what basis they exactly are different from each other?
SEO (Search Engine Optimization)
Search Engine Optimization itself explains its purpose. It deals with website’s ranking on SERP (Search Engine Result Page). SERP is the index page which shows the result of google search. These techniques help in improvement of website’s search engine rankings and achieve more visibility and traffic.
In basic terms, it is a process of improving the ranking of websites so that targeted audience can easily notice your website and hence, it gets listed on first or second page of organic search results.
SEO involves optimizing a website, adding keywords to the title and introduction paragraph, Meta tags, content and Meta description. Not only information but by frequently updating the website and by enhancing the speed of loading on a desktop and mobile device. Not books or rules can help you in improving organic search results for your website, so the major step could be taken is building quality of content and links.
There are various techniques within the Search Engine Optimization method.
- On Page Optimization: Web page belong to its keywords. Every SEO analyst should take the first step to optimize the keywords of the web page.
- Off Page Optimization: Backlinks should always be relevant. This kind of optimization is done along with other relevant websites.
- Black Hat SEO Technique: This technique helps to get higher rankings. It includes break search engine regulations, present content in not so visual manner, etc. This technique generally works in the beginning only.
- White Hat SEO Technique: This technique acts very formally like by setting rules, keeping focus on user experience, making web pages more responsive, increasing speed of loading of websites by taking off unnecessary advertisements along with other regulations and guidelines.
SEO aims at natural, or organic, search traffic. These techniques work to convince search engines to better rank your website. It happens naturally, through a few and constant efforts of yours.
SMO (Social Media Optimization)
Social Media Optimization is all about your social skills. Developing profiles on social media about your business can also boost your clients. The members can view and share your profile or pages with others. Platforms like Facebook, Twitter, Instagram, and LinkedIn are the best way to promote your content. It acquires a large audience and can generate traffic without spending any cost.
This technique is also helpful in optimizing business listings like Google My Business, Insider, and Yelp. The basic goal behind SMO is to attract more customers from the online community and provide valuable information to grow the roots of your business.
Most people spend their time more on social media. So it can be a proven technique to attract the audience. Social media optimization helps in driving the traffic to your website or blog and help search engines to index your profile or page.
SEM (Search Engine Marketing)
Alike Search Engine Optimization, Search Engine Marketing also has a focus on the search market sector to gain traffic and visibility. The largest platform for SEM technique are Google Ads, Yahoo!, Microsoft Ads and other search marketing.
One of the major techniques of Search Engine Marketing is PPC (Pay Per Click) to drive the traffic. When an engagement with PPC is launched, there is no need to wait for days to see the results, because they show immediate effect. Other considerations are also there for this technique like Click Through Rates (CTR), Cost Per Click (CPC), advertisement copy and many more.
When SEO and SEM are compared, with SEO you are at lenient terms because of search engine algorithms and updates. And PPC has control on SEM and with uncountable hits. For this reason SEO and paid SEM efforts must be balanced, taking care that one does not overwhelm the other.
SMM (Social Media Marketing)
Social Media Marketing has a different meaning from earlier social media technique, SMO. SMM is all about promoting business via social platforms by paying cost. It has Paid Social Search or Social Paid Advertising in its umbrella.
Paid Social Search adds behavioral targeting to the equation as the majority of advertising is based on PPC model,so advertisers only pay when the user will click on the advertisement. SMM is not into search engines but plays a crucial role in website exposure and digital marketing efforts. Working with social media is comparatively cheap if done properly as it holds impressive results and constant growth.
There are various tools for Social Media Marketing like Facebook and Twitter for social network, Youtube for streaming videos, Foursquare for location check-ins, Instagram and Pinterest for image sharing and the foremost Blogs for information sharing.
So this was all about Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing(SEM), and Social Media Marketing (SMM). Let’s once again brief about these techniques in a tabular form.
|Benefits||Long lasting perks||Long lasting perks||Instant Results||Instant Results|
|Traffic||Organic Search Traffic||Organic Social Traffic||Paid Search Traffic||Paid Social Traffic|
|Cost||Free of cost||Free of cost||Paid||Paid|
|Optimization||By sharing relevant content||More visual effects to attain attention and grab traffic through relevant information.||By keywords and enhance web pages.||By making visually attractive advertisements.|
|Platforms||Google, Bing, Yahoo!, Duckduckgo, and other search engines.||Google, Bing, Yahoo! , Duckduckgo, and other search engines.||Facebook, Twitter, LinkedIn, Instagram, Snapchat.||Facebook, Twitter, LinkedIn, Instagram, Snapchat.|
We can draw a conclusion from above, every technique is important for the business, it’s just the use which every Digital Marketer should understand. If you have any strategy for the digital marketing of your business, we, at WebRho Technologies will hold your back to boost your business.