On-Page vs Off-Page SEO (Search Engine Optimization) | Experts Describe

04Jul, 2019

In the world of search engine optimizations, experts generally tell you of different types of SEO actions that they will perform. The most popular and common are on page SEO, and off page SEO. We’re going to get into a little detail so we can explain the differences, and which is better to perform first.

The Difference Between the Two

SEO experts such as Golden Gate SEO describe on page SEO versus off-page SEO by pointing out this (and if they can’t tell you, the difference, you may not want to hire them):

When it comes to on page SEO, this is what your website’s info pertains. This can be broken down into things, such as proper title tags, excellent meta and description tags that a search engine can see, as well as the quality of your website’s content. This include things such as sitemaps, making sure you don’t have link spamming, have quality keyword optimization throughout your page and more.

Off-page SEO, on the other hand, is based on a sort of multi-platform combination of things that help build your website’s rankings along with on page SEO. This generally includes social media marketing, social media optimization (on page SEO of your social media page), as well as link building (backlinks, cross-reference links, and more). Google and other websites also look at things like your business and website’s “ratings” for reputation as well (5-star reviews, number of reviews, etc.) Therefore, it’s crucial that you have on-page and off-page SEO to create a truly remarkable and winning campaign strategy.

Where to Start?

Well first off, despite what many people think, the most important aspect on sites like Google is the quality of the content in your page. Sure, keywords help in meta tags and titles, but other than page titles, it’s all about your on page content. It is best to start with on-page SEO for this reason, as this can also help your site look more professional and be more marketable so you can have more visitors.

That being said, it’s very crucial that you make sure there are no errors, broken links, and more. Search engine optimization experts describe that the best way to do this is to add keywords and phrases that you want spidered and help increase your rank go up very quickly. However, there is a fine line, and SEO keywords have to be closely monitored so that they don’t look like keyword spam, which is just as bad as link spam. Then an SEO expert will make sure that your page doesn’t contain a bunch of broken links or issues when it comes to navigation, and the ease of use of your website.

After they’ve done yours, then and only then will they begin to work on your PR and marketing. It’s crucial that your website is properly maintained so that you don’t put out “false advertising”. There are many SEO techniques and there is a fine line between what makes for black hat SEO strategies compared to white hat SEO strategies.

Why White Hat SEO?

Many people don’t even know what this means, but an SEO expert should. When they use these methods of SEO it can actually increase your website’s ranking drastically and even quicker in order to achieve a top ranking on a search engine for a designated keyword, phrase, and even location. White hat SEO properties are generally directed more towards the individual users or customers, while at the same time following search engine guidelines.

i.e. – You have a website, and you optimize it for search engines, but you want to make sure that you focus on the relevancy of things such as keywords, analysis, backlinking, link building, and link popularity. So it’s a combination of well-practiced SEO strategies both consisting of on page and off-page. In general, most sites that are performing white hat SEO are usually businesses which intent to stay in business for a long time and make a contributing long-term commitment to their website. This is most commonly referred to ethical SEO because it uses ethical means of delivering result generation.

Black hat SEO is never good. In the early days of Google and the internet, it was more common to go to a website that had “black hat” SEO practices, hidden keywords, a page full of keywords, link spamming, and more. This is not the case anymore, and it can actually get your website completely removed from a search engine altogether if you’re not careful, leading to a hard road for recovery.

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