Not sure whether you should invest in SEO? Do you know, 89% of advertisers say SEO (Search Engine Optimization) is one of the best strategies to grow your business successfully? So, if you have not implemented SEO in your business so far, you are missing out on a lot of benefits of SEO.
As an essential digital marketing approach, there are adequate reasons to spend your money on SEO. It helps you to reach more customers, boost brand awareness, and earn more ROI online.
Considering this, we have compiled a complete list of 10 biggest SEO advantages, from enhancing your credibility to multiplying your marketing tactic. So, what are we waiting for? Let’s get started.
A List of Complete Benefits of SEO (Search Engine Optimization)
- SEO Leads to Enhanced User-Experience: There a lot of ways you can grow your website and boost user experience. This includes offering your audience with the appropriate information, associated with photos/videos to support text, simple to navigate mobile-friendly website configuration, or web pages.
All of this directs to superior user experience and brings more clicks, higher leads, better brand value, enhances conversion rates, and ultimately improves the search ranking.
- SEO is a Key Source of Leads: Inbound tactics are the most successful and effective source to get leads among B2B (Business to Business), B2C (Business to Company), and non-profit companies. Inbound consists of social media, search engine optimization, content marketing, referrals, and more.
In case, you aren’t getting leads through your SEO strategies, then it’s imperative to revisit your actions. Any of the other players available in the market might be acquiring your share.
- SEO Brings Advanced Close Rates:
According to a few statistics, an average of 14.6 percentage close rate is attained from SEO leads, contrasted to 1.7 percentage close leads from Outbound. SEO leads, where a user makes the real investigation of your service/product brings a higher conversion rate. Therefore, implementing SEO is one of the best ways to increase your close rates.
- SEO Boosts Your Followers on Social Media:
When you land on the initial page of search engine websites, several people will get to know about your business. The awareness of your brand can be enhanced to a lot of social media channels. Since users come to your site, they are likely to hit your social media icons and ultimately follow you.
- SEO Lowers the Advertising Costs:
Search Engine Optimization lowers marketing costs. When you already have a higher or top ranking, there is no requirement for you to advertise your page. You are going to continue to stay at the top of the search results until Internet users hit your search links.
Activities associating with inbound lead generation are several and some of them are search engine optimization, blogging, referrals, social media management, and more.
Outbound lead generation actions include visiting clients, making cold colds, or direct selling. Enhanced cost management is only some of the advantages of SEO to your business, whether it is small or big.
- SEO Brings More Local Users to Your Store:
As soon as users conduct local research, there is a possibility that they will come to the store or shop. For instance, if someone searches for the best restaurant in Singapore and your restaurants come in the top position and you are most likely a new visitor at your store. Moreover, it’s possible that a person becomes a regular customer.
A specific research study backs this up, mentioning that around 81 percent of shoppers carry out their research online prior to visiting the store and creating the local purpose.
- SEO Develops Brand Credibility: Being in first, second, or third rank may provide your users the sense that you are among one of the best players in the industry or domain. It displays that are you recognized and a lot of users have investigated you, as well.
Whereas, users may contemplate that you aren’t yet popular or a novel player in the business, in case you get a position at the bottom of the search engine results. This might even lead a few users to think that you are running out of budget to enhance your website for good search results.
- SEO Assists in Establishing Brand Recognition: Brand Awareness is the amount to which the aimed market distinguishes a brand. This denotes how acquainted your users are with your services or product. As per Investopedia, building brand awareness is the key step when it comes to promoting a product.
SEO makes sure that your services/products are easily discovered by search engine websites via frequent and organic search. As soon as you stay at the top, Internet users are going to able to see you often.
This directs to an enhanced propensity for the link to be clicked, leading people to your site. One of the advantages of Search Engine Optimization for your commerce is founding your brand’s consciousness even further.
- SEO Guarantees Website’s Mobile-Friendliness: SEO boosts user experience since Google Search has comprised additional factors as a ranking sign and this implies the sociability of sites to mobile gadgets.
In 2015, Google Search mentioned that mobile-friendliness indeed has an important influence on the ranking of your website on Google Search results. This alteration will consequence in boosted user experience, as well as simpler navigation of sites.
In case you wish to build your site mobile-friendly and smooth, Google is going to help you in getting it commenced.
- SEO is a Long-Term Marketing Approach: We all know that reaching the top of the results takes time, similarly pulling you down is not a cakewalk. Search Engine Optimization is a long-term marketing and advertising tactic. Six months is the least period for a site to preserve ideal ranking.
Except Google algorithm is altered or other entrants have powered their SEO approaches, it’s not simple to pull you down, making it a long-term marking strategy.
Also Read: Why SEO is Important for Online Businesses
Search engine optimization (SEO) isn’t merely fad that will change to stage out soon.
It is something your site requires to focus on right now, as well as in the future too.
If you are just beginning to concentrate on SEO, you are a bit behind. However, it is obviously not too late, in order to execute the approaches. Do not get overwhelmed. Begin with some, and shift on to the others. Keep a check on your results. Monitoring your traffic will aid you to validate your SEO tactic. Soon, you will be building your path towards the top position on Google.
I hope all the benefits of SEO are clear to you. If you have any doubts, mention them in the comment section below.